The edit
Face Serum
23 of the 608 products we track match this, spanning budget through upper. Ranked by what actually sells, not by what pays us most.
Tap Check price on any pick to see today's price on Amazon — the list is ranked by what people actually buy.
hyaluronic acid serum ordinary
Hyaluronic acid and ceramides.
Check priceniacinamide 10% zinc 1% the ordinary
Niacinamide and zinc, for breakout-prone skin.
Check priceThe Ordinary face serum
Salicylic acid, for breakout-prone skin.
Check pricekorean skincare serum
Niacinamide and vitamin C.
23 of the 608 skincare products we track fit this page. They are ordered by what people are actually buying — sales volume first, then how deep the review base is behind the rating. We haven’t tested them in a bathroom; nobody honestly has tested 608. What we can do is read the numbers straight and tell you what each one is.
— The Beauty Invest EditorsThe shortlist
We don't publish prices — Amazon changes them constantly and a stale number helps nobody. Tiers below show where each product sits; tap through for the live price.
How we narrowed it down
We started with every one of the 608 skincare products in our catalogue and kept the 23 that genuinely fit "face serum". Ranking is by real monthly sales volume and review depth, so the top of this list is what people are actually buying rather than whatever carries the fattest commission.
The current pick is the The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hyd, sitting in the budget tier and holding 0.0 stars across 0 reviews. Options here span budget through upper, and most cluster in the mid tier — useful context, because anything well below that is usually cutting something real.
We don't print prices anywhere on this site. Amazon moves them constantly and a stale figure is worse than none; the tier tells you roughly where a product sits and the link gives you today's number.
Review count matters as much as the star average. A 4.3 across several thousand reviews is a stronger signal than a 4.9 across nine, and we weight it that way.
All 23 matches
hyaluronic acid serum ordinary
Hyaluronic acid and ceramides.
Check priceniacinamide 10% zinc 1% the ordinary
Niacinamide and zinc, for breakout-prone skin.
Check priceThe Ordinary face serum
Salicylic acid, for breakout-prone skin.
Check pricekorean skincare serum
Niacinamide and vitamin C.
The Ordinary face serum
Peptides, for thick hair.
Check priceLa Roche-Posay face serum
Hyaluronic acid — one of the deepest review bases here at 4,229.
retinol ordinary
Squalane and retinol.
Check priceniacinamide serum
Niacinamide — one of the deepest review bases here at 2,812.
vitamin c serum la roche posay
Salicylic acid and vitamin C — one of the deepest review bases here at 2,368.
The Ordinary face serum
Peptides — rated 4.6 against a 4.3 median.
vitamin c serum ordinary
Hyaluronic acid.
Check priceZO SKIN HEALTH face serum
Holds 4.3 stars across 312 reviews.
TATCHA face serum
Squalane — #12 of 608 by sales volume.
Glow Recipe face serum
Hyaluronic acid — one of the deepest review bases here at 1,382.
NuFACE face serum
Hyaluronic acid and peptides.
Caudalie face serum
#14 of 608 by sales volume.
Sunday Riley face serum
Lactic acid — rated 4.6 against a 4.3 median.
Drunk Elephant face serum
Glycolic acid — one of the deepest review bases here at 1,209.
Hyaluronic acid and niacinamide — #10 of 608 by sales volume.
Concentrated — 4.3 stars across 32 reviews.